Who has never played the booming game Pokemon Go? Many people have already installed and played the game on their smartphone, earning high profits to the developers after its release. The game is unique, letting people catch pokemon balls they find in the real world that can be seen virtually in the smartphone. This advanced technology is the one people known as augmented reality.
As this technology influences reality with digital images, many think that it looks like an illusion or virtual reality. Some specialists describe it as a combination of the real-world perceived by the spectator and the digital spectacle created by providing information and data. Many organizations use this technology to add effect to their marketing and events by generating themselves or handing it to professionals. As this technology keeps developing, more and more sectors come up to utilize it for their benefits. Not only that, but individuals can also use this technology by downloading some applications on their mobile phones. Keep reading to learn more about the basic understanding of augmented reality technology.
Augmented Reality Effect
A powerful augmented reality could improve the user’s sensory understanding of the digital or electronic world she/he is watching or interacting with. This particular technology works with hidden content. It means that the same content is hidden by images of markers inserted into both printing and film presses. These markers are positioned to cover the exhibition in an appropriate period in a fixed location to allow an application to recognize and explore them.
Augmented Reality Advantages
There are many advantages of augmented reality. The widely innovative way is in the aspect of marketing development. It makes a product presentation become much more attractive in a 3D mode and activated as an overlay marker. The user can see this in a 360-degree image, ensuring that it can be seen from all different angles. This way, it helps the audience appreciate the products’ entirety. Some creators would also allow the customer to know how the item fits by giving the subject the expected size and allowing the user to “try” the product. It may be possible either through a device or a live event. In the current development, the augmented reality also becomes useful to help medical treatment and education. The technology helps many students, residents, practitioners, doctors, and even patients get the best experience in healthcare service improvement.
Augmented Reality Operation
The alternative way to understand how augmented reality works is through playing video games. The way to make this approach possible is by creating a marker print out and holding it in a computer webcam. The screen shows an image of the marker as well as the background, allowing the user to place the marker in particular areas like an eyebrow to create a mask or perhaps pull the marker to develop a suitable game character. In some non-mandatory circumstances, the augmented reality does not need a marker to display the virtual and real-world illusion.