In the modern day, it is impossible to avoid technology when we talk about business. It is impossible to say if the business world has led to the development of technology or vice versa. The truth is that business and technology co-exist and each of them is important for the existence of the other. However, it is important to acknowledge the contribution that technology has made in the modern way of doing business like the green country marketing association. Technology has completely changed the way business is done today. Here are reasons why technology is important in business.
Importance of technology in business
Better communication
Technology has completely changed the 
way business is done today. It becomes easy to communicate with customers and keep in touch with suppliers. Building good communication is important for business growth. Using technology, all you need to communicate to your customers is the use of email, and the message is delivered instantly. Social media has also made it easy to interact with your customers and answer all their questions. The use of email and social media is the best way to communicate with customers.
Bringing efficiency in business
Technology has helped in bringing efficiency in the way business is done. With many business transactions now being done online, it is possible to track the way business is done. For instance, it is now possible to track the location of your goods when buying goods online from suppliers. It is now possible to monitor the stock of your goods and knows when to order your goods.
New way of doing business
The way business is done today very different from the way business was done a decade ago. Today it is possible to buy everything online because of the development of e-commerce store. You don’t have to make a physical visit to the store to get whatever you want. With an e-commerce store, you can buy everything you want, and it is delivered to your doorstep.
Security in business
Security in business is something that was a big challenge in the past. It was impossible to keep the business confidential information secure because of lack of capacity. The growth of technology has made it possible to keep business information secure. Today we have the use of encryption that makes it impossible to assess confidential data from the company backups and servers.